Global Matcha Boom Pushes Tea House Fees Up 50%

2026-02-13 - 16:15

The global matcha boom is driving up costs in Japan’s historic tea capital, with Uji City in Kyoto Prefecture set to raise usage fees at its municipal tea rooms by roughly 50% as soaring demand pushes up the price of tencha, the raw material used to produce matcha. (News On Japan)